Innovation is a hard nut to crack. I am not an expert, but when I read the "Innovator's dilemma" a few year's ago, it became blatantly clear to me that innovation does not come natural to a large organisation. It simply doesn't. There's all kinds of internal and external forces that actually make it tremendously hard for large organisations to truly innovate.
That's probably why I personally find Startup organisations more my cup of tea, but it's also why I am truly impressed and greatly sympathetic when I see large organisations make a truly consolidated effort to innovate.
Yesterday, I was part of such an effort. Wolters Kluwer, global publishing powerhouse with a long standing history, headquartered in the Netherlands, organised an Innovation Pitch event for their executive team. Almost all of their board members and execs were there, and I had 10 minutes to "pitch Neo4j". Interesting.
I thought about this a bit - and I decided to go for the "high road". The pitch was not meant to sell product, not meant to position Neo4j even - but really was geared to getting these top-level international execs to think differently - to open up their minds to the wonderful world of graphs. I used the example of "How Wolves Change Rivers" to help illustrate that - as seen over here, or in the GraphGist over here.
I recorded the pitch at home - see below. The actual presentation included some Q&A and took a bit longer in total - but it was pretty much like this:
Slides are over here:
Probably a ton of other things that I could have said - but my main goal was to be remembered and get a conversation going with Wolters Kluwer. I would love to get your feedback, if any.